Audience response is an important part
of marketing movies in the film industry, as this determines how well a film
will do in the box office. The audience feedback was an important part of our
post-production research, and in order to gain effective coverage of our
product, we posted our work online via YouTube and Facebook. Here, we would get
feedback comments regarding our magazine, poster and trailer.
POSTER
No negative comments were made about the poster which we were very pleased about. They really took a liking to the effect in the background, which features the one big drawing being formed by the combination smaller pieces of paper. Also, the lighting and colour correction was also a strong point for the audience, as they thought it made it look very authentic and worked with the genre idea.
MAGAZINE
There was a comment made about the ‘Red Ink’ coverline overlapping ‘Eric’ and therefore interfering with the main image, but aside from this, they considered this to be well layed out, balanced, not too crammed and not too empty. We understood the comment made about the coverline, as we tried our best to not make the coverlines interfere with the main image, especially seeing as Eric is the main character.
TRAILER
We started by posting our trailer on the social networking site,
Facebook, for feedback from the audience.
Regarding the shots, the audience reacted well especially to the tracking
shots across the drawings. The fast cuts and sound effects received great
response too. They also liked the darkness of the trailer, but however felt
that it was maybe too dark in some shots. The main problem addressed by many of
the audience was the scream at the end of the trailer, as it was too high frequency
and there was a strong distinction between the level of the scream and the
effective soundtrack. One other thing that was brought up was the date at the
end, in which it zooms out to the point where you can see it is just an image.
We then posted our work via many other social networking sites such as Twitter
and BBM messenger. I posted the trailer on my Twitter account and messaged a
few friends on BBM.
This is a retweet from one of my followers on Twitter, in which he
retweeted "Great video i particularly love the choice of sound and fast
cuts towards the end". Based on this positive feedback, especially getting
this same comment from others, we realized that how we set up the pacing of our
trailer and sound effects were strong points.
Some more positive feedback from people via the Blackberry messenger. Based
on their comments I can that they particularly liked the shots used and the
cuts.
Here, I have recorded a few friends watching our group trailer. I think its important to be culturally diverse when gaining feedback, unfortunately, the audience was gender biased as there were no male companions at the time. However, I was able show our group trailer to a male audience and recieved positive feedback ("It was good! However, it would have been better if you could see what the boy (protagonist) was drawing more clearly, for example, shown the girl's (final girl) hair/ clothing then it would've been better").
As seen in the video clip above, the audience seemed to be watching intently and also displaying criticisms ("That's a bit dark, isn't it?") but the overall feel seemed positive as the girl in the middle exclaimed her likeness of our trailer towards the end.
I asked 3 questions to my audience, which are:
These were the answers I gathered:
Here, I have recorded a few friends watching our group trailer. I think its important to be culturally diverse when gaining feedback, unfortunately, the audience was gender biased as there were no male companions at the time. However, I was able show our group trailer to a male audience and recieved positive feedback ("It was good! However, it would have been better if you could see what the boy (protagonist) was drawing more clearly, for example, shown the girl's (final girl) hair/ clothing then it would've been better").
As seen in the video clip above, the audience seemed to be watching intently and also displaying criticisms ("That's a bit dark, isn't it?") but the overall feel seemed positive as the girl in the middle exclaimed her likeness of our trailer towards the end.
I asked 3 questions to my audience, which are:
- What did you like about the trailer?
- What didn't you like about the trailer?
- What can be improved?
These were the answers I gathered:
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